Welcome to The Pilates Laboratory (“we,” “us,” “our”). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, book a class, use our app, or interact with us in person or online.

Information We Collect

We collect the following types of information to provide a seamless and secure experience:

a. Personal Information
When you register, purchase, or contact us, we may collect:

• Full name

• Email address

• Phone number

• Billing address

• Payment information (processed securely through our payment partners)

• Account login details (if applicable)

b. Booking & Usage Data
When you book a class or use our digital services, we may collect:

• Class bookings, attendance, and membership activity

• Device and browser information (IP address, cookies, operating system, etc.)

• Usage data from our app or website to improve functionality and user experience

c. Optional Information
You may choose to share preferences, wellness information, or photos for marketing or profile purposes. These are always optional and used with your consent.

How We Use Your Information

We use your information to:

• Process class bookings, memberships, and payments

• Communicate updates, confirmations, or cancellations

• Improve studio operations and client experience

• Send marketing emails or special offers (only if you opt in)

• Maintain account security and prevent fraudulent activity

• Comply with legal or regulatory obligations

3. How We Share Information

We never sell your data.
We may share your information only with:

• Service Providers (e.g., payment processors, scheduling software such as Arketa, or email platforms)

• Legal Authorities, if required by law

• Business Partners, only when directly involved in providing a service you’ve requested

All third parties are required to maintain confidentiality and security in line with this policy.

4. Data Retention

We retain personal data only as long as needed to fulfill the purposes described above or as required by law. You may request deletion of your data at any time by contacting us at hello@pilateslaboratory.com.

5. Your Privacy Choices

You have the right to:

• Access or request a copy of your personal data

• Correct inaccurate or outdated information

• Opt out of marketing emails (unsubscribe link in every email)

• Request deletion of your account or personal data

6. Cookies & Tracking

Our website may use cookies and analytics tools to improve functionality and measure engagement. You can control cookie preferences through your browser settings.

7. Data Security

We implement physical, technical, and administrative measures to safeguard your data against unauthorized access, loss, or misuse. Online payments are processed securely through PCI-compliant providers.

8. Third-Party Links

Our website or app may contain links to third-party websites. We are not responsible for their privacy practices or content.

9. Minors

Our services are not directed to individuals under 16 years of age. We do not knowingly collect data from minors.

10. Updates to This Policy

We may update this policy periodically. The latest version will always be available on our website, and the “Last Updated” date will reflect any changes.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact:

The Pilates Laboratory
📍 Towson, Maryland
📧 hello@pilateslaboratory.com
🌐 www.thepilateslaboratory.com